MediaCopilot: how a cold email led to a meeting with a major $1B+ TV network.

MediaCopilot wanted to break into major broadcasters, where many people have a say

MediaCopilot sells to teams that produce a lot of audiovisual content. Its most valuable buyer, the broadcaster, is also the hardest to reach: the person using the tool isn’t the one who approves it, and at a major network the decision involves several departments.

While designing the broadcaster campaign, we spotted another problem: if we segmented too narrowly by job title, the audience in Spain became too small. We had to choose which pain point to focus on with a message that would resonate across several roles.

Reverrr built the system that led to the meeting

1. 01

   Map: audience by tier and role

   We split broadcasters into SMB and Enterprise, then grouped decision-makers and users within each. Using the word “Director” broadened the audience enough to reach people who could move the decision forward.

2. 02

   Track: a specific pain point and social proof

   The message didn’t talk about features. It focused on a problem every TV network recognizes: publishing clips on social media quickly, because whoever publishes first captures the audience. We backed it up with a real success story in which the team doubled its content production capacity without expanding headcount.

3. 03

   Run: scaled sending with a 1:1 feel

   Short, personalized emails were sent from high-deliverability mailboxes spread across several domains. Every reply was sent to Slack instantly so the team could respond quickly.

How the meeting came together

The first contact at the network said no on March 20. A few days later, the content director of its digital platform replied with interest, and the SDR followed up with more details and a request for 15 minutes.

Two hours after the first email, the director copied in colleagues from the sports and news departments. The next day, the executive office proposed a video call, and the attendee list grew to 11 people from the network. Four days after the SDR’s reply, the meeting was on the calendar.

This shows how important multi-threading is when trying to book meetings with large corporations.

What we learned

A meeting like this doesn’t come from a one-off email. It comes from a well-focused system: the right tier, a pain point the buyer recognizes, and a fast response.

How it works today, operated by MediaCopilot:

• Positive reply through any channel → meeting with sales.
• No reply to the email → LinkedIn message → retargeting after two weeks.
• Tier 1 accounts get an SDR call; if there’s no answer, they return to the automated cadence.

What this means for you

If you sell to large accounts with many decision-makers, you don’t need thousands of meetings: you need to reach the few accounts that matter in the right way.

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